Real Visions Interiors

Logo, Business Card and Letterhead

Jane Ink approached a client whose logo was not representing her company effectively. It was very frilly and fussy and subsequently did not move well between the different print media – by no means a true representation of this classy and sophisticated interior design firm.

It was a good starting point though and the new logo tries to carry through some of the original ornateness and femininity, as preferred by the client, by playing with the idea of ‘furbelow’ interior designers use to soften the basic decor. The main font is also now more contemporary but used in conjunction with the original calligraphic font.