The Gold Souk, Dubai Mall

Research, Concept Development , Interior Design Specifications, Detailing, Design Coordination and Marketing Copy

Emaar Properties employed Northpoint to design the interiors for the Gold Souk – a feature destination within their flagship mall in Dubai. It is currently the world’s largest indoor gold souk (over 12 million sq. ft. with 220 retailers).

The natural, organic growth afforded to souks of the past led to the customary labyrinth of eccentric alleys, stalls, and tiny shops, which are as much passages through time as they are through space. The design challenge for The Gold Souk was to capture this essence despite obvious limitations. Great attention was given to create an appropriate sense of scale, spatial variations, directional shifts and celebratory transitional experiences.

A wide variety of traditional, Islamic architectural elements, materials and authentic decorative surface details also needed to be used to create the right atmosphere. Jane Ink was employed by Northpoint to join their team of skilled designers as a design coordinator. Initially to help with the design research and concept definition, but later becoming equally involved in the interior detailing and the management of bespoke artworks.

This was obviously a massive project with collective contributions from many talented sculptors, artists and skilled artisans. The significance for Jane Ink was seeing so many concepts being turned into reality on such a massive scale.