Logo, Business Cards, Letterhead, Invoices, Packaging, Gift Cards and Photography

Crystalia is a boutique jewellery shop in Johannesburg which also sells imported crystal chandeliers. The client already had a very basic logo which Jane Ink was asked to elaborate on and to develop into a full corporate identity which could then be carried through into further packaging and gift card designs.

Everywhere you look in Crystalia light reflects and dances from one beautiful and more elaborate surface to another. The new identity attempts to capture and tame this by using the original and established typeface of the old logo in conjunction with an array of slightly over-exposed black & white photographs.

The concept aimed to introduce a feeling of unity through the monochromatic use of colour. Sometimes too much choice can be intimidating. It also adds a little humility, celebrating a simple earring hanging from a piece of thread in conjunction with expensive and ornate chandeliers.