Blue Water Networks
Logo, Business Cards, Letterhead, Email Signature, Brochure Design, Marketing Copy and Corporate Gifts
Blue Water Networks is a new UK based satellite airtime provider dedicated exclusively to the yachting community. Jane Ink was asked to design a corporate identity and to write and develop the marketing material for both print and web.
The challenge was to create an identity which merged the high-tech purpose of the company with the refined expectations of an elite clientele. Simultaneously allowing for any product diversity in the future.
The logo therefore uses the graphic image of a luxury superyacht implied abstractly by fast, fluid lines. The business cards are printed onto soft, uncoated paper using Letterpress to give the additional tactile “feeling” of quality. The brochures are likewise custom designed to hold the attention of the reader with a few interesting folds, impressive imagery and subtle, metallic foiling guaranteed to shine brilliantly in the Mediterranean sunshine.